8 Tips To Better Video Marketing
You hear it over and over… You have to use video to be successful in your online marketing. My clients will ask me, “do I really have to use video?” My answer to them, and to you, is: Yes, No, Maybe…
While I agree that video, done right, can be a great benefit to your marketing efforts, video gone to the dark side can turn potential clients away faster than meeting an ugly thug in a dark alley.
So, what makes a good video, and what makes a video turn to the dark side? I’ll sum it up in one word… Read more »
It’s 2010…Do You Know Where Your Clients Are?
With the relative ease and cost effectiveness of the internet, I see people going into business who would have never considered doing so 10 years ago. This is fabulous and many people do very, very well. Unfortunately, many of the people jumping into business ownership will not be so successful… unless they learn the basics.
At one time, business basics were an absolute must before a person considered spending the money and time to open up shop. Those basics include such things as marketing, record keeping, management skills, sales skills, etc. People also spent a significant amount of time doing demographic and market research, to see if the business was even viable. Today I hear clients say things like, “but I spent 45 minutes looking for the right keywords! So why isn’t everything working?” Read more »
I Think My Business is Caught in a Time Warp
How many times have you sat at your computer, knowing that you are getting great things accomplished, knowing that you have plenty of time to finish your tasks, knowing that you are only 4(ish) hours into your day, when suddenly you realize that 7 hours have gone by and you have no idea what you did with all that time? Sometimes it can feel like your business got sucked into a time warp and spit out the other side.
As independent business owners, it is often difficult to manage all the tasks and work that needs to be accomplished. We tend to wear so many different hats and it seems that everything is a priority. Read more »
Life Lesson Learned
This week I celebrated my birthday. My husband told me we could go to dinner anywhere I wanted. Well, since I choose to celebrate my birthday for a week, I figured I could wrangle at least two dinners. So, on my actual birthdate I chose a nice, cozy spot where we could just talk and enjoy each others company. For my second dinner I chose my favorite buffet.
As I was filling my plate I discovered one of my favorite vegetables being offered. It was cut into tiny little pieces, and for some strange reason they had decided to offer a pair of tongs to dish it out with. As I was dishing, only able to pick up about 3 tiny pieces at once, I felt a presence behind me. Glancing over my shoulder, I discovered a very tall man, who appeared to be made of solid muscle. He looked like the type who could crush a can on his forehead. I smiled and asked if I was in his way. He replied that he was planning to have the same vegetable I was working diligently to dish out, but he was happy to wait. I finished dishing my serving and stepped aside to let him get his portion. And then it happened… Read more »
What Type of Traveler are You?
Today I decided to take some time to decompress, so we drove from the deserts of Phoenix to the gorgeous pine covered mountains of Show Low, Arizona. The twisty, windy road travels through the mountains, climbing up the peaks and then dropping down into the valleys.
There was breathtaking scenery along the way. And the destination was more than worth the journey. Read more »
Why You Should Use Social Media Management
Are you wondering why you should use social media management in your business?
Let’s say you’ve developed a great idea and expended time and energy creating a business to bring your idea to the market. Congratulations! I’ll bet you’ve even thought about how you’re going to market your fledgling business.
Do I Need Social Marketing?
Turn anywhere on the internet these days and you will see articles touting Facebook and Twitter to market your business. The television advertises which celebrities have the biggest Twitter followings. And even the news programs discuss the virtues of “staying connected” through social media sites. But, do you really need to use social media to promote and market your business?
