Posts Tagged ‘Marketing’

We’ve been talking about using Twitter and how to effectively manage your account for the past several posts. But, even with all the tips and tricks we’ve discussed, managing your Twitter account manually can start to feel as though you’re riding a donkey (and a lazy one at that) down the Grand Canyon.

Wouldn’t it be much better for your sanity and your business growth to leave the donkey behind (he probably needs a nap anyway) and jump aboard a bullet train. Okay, there isn’t really a bullet train of Twitter, but you can make your time spent managing your account much shorter by automating…

JUDICIOUSLY! Read the rest of this entry »

So, you signed up for a Twitter account… Now what?  While Twitter seems so simple, the ins and outs of good tweeting (posting) seem almost endless.  I have clients that run the entire spectrum of “Twitter is the best, most useful marketing tool I ever came across” to the opposite viewpoint of “Twitter is the biggest time waster to ever be hyped to marketers.”

So, which viewpoint is accurate? If you’ve been following my posts for a while you’ll probably know that my answer will be… Read the rest of this entry »

You hear it over and over… You have to use video to be successful in your online marketing. My clients will ask me, “do I really have to use video?” My answer to them, and to you, is: Yes, No, Maybe…

While I agree that video, done right, can be a great benefit to your marketing efforts, video gone to the dark side can turn potential clients away faster than meeting an ugly thug in a dark alley.

So, what makes a good video, and what makes a video turn to the dark side? I’ll sum it up in one word… Read the rest of this entry »

With the relative ease and cost effectiveness of the internet, I see people going into business who would have never considered doing so 10 years ago. This is fabulous and many people do very, very well. Unfortunately, many of the people jumping into business ownership will not be so successful… unless they learn the basics.

At one time, business basics were an absolute must before a person considered spending the money and time to open up shop. Those basics include such things as marketing, record keeping, management skills, sales skills, etc. People also spent a significant amount of time doing demographic and market research, to see if the business was even viable. Today I hear clients say things like, “but I spent 45 minutes looking for the right keywords!  So why isn’t everything working?” Read the rest of this entry »

How many times have you sat at your computer, knowing that you are getting great things accomplished, knowing that you have plenty of time to finish your tasks, knowing that you are only 4(ish) hours into your day, when suddenly you realize that 7 hours have gone by and you have no idea what you did with all that time?  Sometimes it can feel like your business got sucked into a time warp and spit out the other side.

As independent business owners, it is often difficult to manage all the tasks and work that needs to be accomplished.  We tend to wear so many different hats and it seems that everything is a priority. Read the rest of this entry »

Are you wondering why you should use social media management in your business?

Let’s say you’ve developed a great idea and expended time and energy creating a business to bring your idea to the market. Congratulations! I’ll bet you’ve even thought about how you’re going to market your fledgling business.

Read the rest of this entry »