Posts Tagged ‘Social Marketing’

We’ve been talking about using Twitter and how to effectively manage your account for the past several posts. But, even with all the tips and tricks we’ve discussed, managing your Twitter account manually can start to feel as though you’re riding a donkey (and a lazy one at that) down the Grand Canyon.

Wouldn’t it be much better for your sanity and your business growth to leave the donkey behind (he probably needs a nap anyway) and jump aboard a bullet train. Okay, there isn’t really a bullet train of Twitter, but you can make your time spent managing your account much shorter by automating…

JUDICIOUSLY! Read the rest of this entry »

In my most recent post I started a series on using Twitter as a part of your social media plan.  I have delayed this new post somewhat because I wanted to talk about the new Twitter platform, but needed to give time for a good portion of users to have an opportunity to experience it.

Even now, not everyone has been offered the opportunity by Twitter.  They are rolling this new release out in stages.  There seems to be no rhyme nor reason to who gets the chance at a particular time.  I have some accounts that are new and small that have the new platform, as well as some very established accounts.  I also have very established, high interaction, high follower count accounts that do not yet have the new platform.

In any case, let’s take a look at what’s different and what remains the same. Already opinions are rolling in from clients and other contacts on the internet. The new twitter… Do people love it or hate it?

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You hear it over and over… You have to use video to be successful in your online marketing. My clients will ask me, “do I really have to use video?” My answer to them, and to you, is: Yes, No, Maybe…

While I agree that video, done right, can be a great benefit to your marketing efforts, video gone to the dark side can turn potential clients away faster than meeting an ugly thug in a dark alley.

So, what makes a good video, and what makes a video turn to the dark side? I’ll sum it up in one word… Read the rest of this entry »

With the relative ease and cost effectiveness of the internet, I see people going into business who would have never considered doing so 10 years ago. This is fabulous and many people do very, very well. Unfortunately, many of the people jumping into business ownership will not be so successful… unless they learn the basics.

At one time, business basics were an absolute must before a person considered spending the money and time to open up shop. Those basics include such things as marketing, record keeping, management skills, sales skills, etc. People also spent a significant amount of time doing demographic and market research, to see if the business was even viable. Today I hear clients say things like, “but I spent 45 minutes looking for the right keywords!  So why isn’t everything working?” Read the rest of this entry »

This week I celebrated my birthday.  My husband told me we could go to dinner anywhere I wanted. Well, since I choose to celebrate my birthday for a week, I figured I could wrangle at least two dinners. So, on my actual birthdate I chose a nice, cozy spot where we could just talk and enjoy each others company.  For my second dinner I chose my favorite buffet.

As I was filling my plate I discovered one of my favorite vegetables being offered. It was cut into tiny little pieces, and for some strange reason they had decided to offer a pair of tongs to dish it out with.  As I was dishing, only able to pick up about 3 tiny pieces at once, I felt a presence behind me. Glancing over my shoulder, I discovered a very tall man, who appeared to be made of solid muscle. He looked like the type who could crush a can on his forehead. I smiled and asked if I was in his way. He replied that he was planning to have the same vegetable I was working diligently to dish out, but he was happy to wait.  I finished dishing my serving and stepped aside to let him get his portion.  And then it happened… Read the rest of this entry »

Turn anywhere on the internet these days and you will see articles touting Facebook and Twitter to market your business. The television advertises which celebrities have the biggest Twitter followings. And even the news programs discuss the virtues of “staying connected” through social media sites. But, do you really need to use social media to promote and market your business?

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