Posts Tagged ‘Social Media’

It’s a brand new year, and hopes and plans are at their peak for business owners everywhere. Is your plan to create a new business this year? Or perhaps you want to build an existing business to new heights? Maybe you’ve been struggling to get your business going at all? Then again, it may be that you have an existing business and would like to take it in a new direction?

Whatever your situation, now is a great time to really get clear about your plans and aspirations for your business. For myself, I have done a great deal of soul searching around my existing business, knowing that I have another business in the wings that I am very anxious to build and grow.

So, let’s talk about some of the things I’ve been pondering and discoveries I’ve made recently. Perhaps they may help you in planning your future for your business. Read the rest of this entry »

I have to admit, I’ve never been a great fan of Facebook groups. They were pretty one sided. Oh, you could have a “discussion” tab, but of all the groups I’ve ever participated in I rarely saw any kind of discussion going on.  It just seemed more like a one sided conversation coming from the group owner.  It seemed that “Fan Pages” did the same job, only better.

Well, all that has changed because Facebook recently rolled out the new and improved groups function.  So, do I love the new Facebook Groups?

Yes, No, Maybe….. Read the rest of this entry »

This is the third part in my Twitter series. If you are just joining the series now and would like to read the previous posts, you will find them at “Are You Lost in the Twitterverse?” and “The New Twitter – Love It or Hate It?”

If you are ready to forge ahead, then lets talk about “Lists”. This is the one function of Twitter that I get the most questions about.

A list is basically similar to a group on Facebook. You can create as many lists on Twitter as you like.  The purpose of a list is to be able to see all the tweets from a specific group or “list” of Twitter users. Read the rest of this entry »

In my most recent post I started a series on using Twitter as a part of your social media plan.  I have delayed this new post somewhat because I wanted to talk about the new Twitter platform, but needed to give time for a good portion of users to have an opportunity to experience it.

Even now, not everyone has been offered the opportunity by Twitter.  They are rolling this new release out in stages.  There seems to be no rhyme nor reason to who gets the chance at a particular time.  I have some accounts that are new and small that have the new platform, as well as some very established accounts.  I also have very established, high interaction, high follower count accounts that do not yet have the new platform.

In any case, let’s take a look at what’s different and what remains the same. Already opinions are rolling in from clients and other contacts on the internet. The new twitter… Do people love it or hate it?

Read the rest of this entry »

So, you signed up for a Twitter account… Now what?  While Twitter seems so simple, the ins and outs of good tweeting (posting) seem almost endless.  I have clients that run the entire spectrum of “Twitter is the best, most useful marketing tool I ever came across” to the opposite viewpoint of “Twitter is the biggest time waster to ever be hyped to marketers.”

So, which viewpoint is accurate? If you’ve been following my posts for a while you’ll probably know that my answer will be… Read the rest of this entry »

With the relative ease and cost effectiveness of the internet, I see people going into business who would have never considered doing so 10 years ago. This is fabulous and many people do very, very well. Unfortunately, many of the people jumping into business ownership will not be so successful… unless they learn the basics.

At one time, business basics were an absolute must before a person considered spending the money and time to open up shop. Those basics include such things as marketing, record keeping, management skills, sales skills, etc. People also spent a significant amount of time doing demographic and market research, to see if the business was even viable. Today I hear clients say things like, “but I spent 45 minutes looking for the right keywords!  So why isn’t everything working?” Read the rest of this entry »

How many times have you sat at your computer, knowing that you are getting great things accomplished, knowing that you have plenty of time to finish your tasks, knowing that you are only 4(ish) hours into your day, when suddenly you realize that 7 hours have gone by and you have no idea what you did with all that time?  Sometimes it can feel like your business got sucked into a time warp and spit out the other side.

As independent business owners, it is often difficult to manage all the tasks and work that needs to be accomplished.  We tend to wear so many different hats and it seems that everything is a priority. Read the rest of this entry »

This week I celebrated my birthday.  My husband told me we could go to dinner anywhere I wanted. Well, since I choose to celebrate my birthday for a week, I figured I could wrangle at least two dinners. So, on my actual birthdate I chose a nice, cozy spot where we could just talk and enjoy each others company.  For my second dinner I chose my favorite buffet.

As I was filling my plate I discovered one of my favorite vegetables being offered. It was cut into tiny little pieces, and for some strange reason they had decided to offer a pair of tongs to dish it out with.  As I was dishing, only able to pick up about 3 tiny pieces at once, I felt a presence behind me. Glancing over my shoulder, I discovered a very tall man, who appeared to be made of solid muscle. He looked like the type who could crush a can on his forehead. I smiled and asked if I was in his way. He replied that he was planning to have the same vegetable I was working diligently to dish out, but he was happy to wait.  I finished dishing my serving and stepped aside to let him get his portion.  And then it happened… Read the rest of this entry »

Are you wondering why you should use social media management in your business?

Let’s say you’ve developed a great idea and expended time and energy creating a business to bring your idea to the market. Congratulations! I’ll bet you’ve even thought about how you’re going to market your fledgling business.

Read the rest of this entry »