Posts Tagged ‘Target Market’

It’s a brand new year, and hopes and plans are at their peak for business owners everywhere. Is your plan to create a new business this year? Or perhaps you want to build an existing business to new heights? Maybe you’ve been struggling to get your business going at all? Then again, it may be that you have an existing business and would like to take it in a new direction?

Whatever your situation, now is a great time to really get clear about your plans and aspirations for your business. For myself, I have done a great deal of soul searching around my existing business, knowing that I have another business in the wings that I am very anxious to build and grow.

So, let’s talk about some of the things I’ve been pondering and discoveries I’ve made recently. Perhaps they may help you in planning your future for your business. Read the rest of this entry »

With the relative ease and cost effectiveness of the internet, I see people going into business who would have never considered doing so 10 years ago. This is fabulous and many people do very, very well. Unfortunately, many of the people jumping into business ownership will not be so successful… unless they learn the basics.

At one time, business basics were an absolute must before a person considered spending the money and time to open up shop. Those basics include such things as marketing, record keeping, management skills, sales skills, etc. People also spent a significant amount of time doing demographic and market research, to see if the business was even viable. Today I hear clients say things like, “but I spent 45 minutes looking for the right keywords!  So why isn’t everything working?” Read the rest of this entry »